The Future of Farming… Is Female

Photo of front and back of self-mailer and specialty seeds.

Studio Red Design recently collaborated with Rebecca Drobis and Philly Reps on a promotional self-mailer. The goal of the mailer was to promote Rebecca’s gorgeous photographs of female farmers, while providing a memorable and unique opening experience that would stay with the recipient. We settled on a modified iron-cross fold that would aid in effectively providing pride of place for the striking images while keeping the enclosed over-sized seed packet nestled safely in the center.

Animation of the 18-panel modified iron-cross fold revealing over-sized seeds.