On the Road Again!

American Classic’s original logo

We are thrilled to announce the refreshed logo for our favorite travel company, American Classic Tours. We have partnered with this fantastic company for years and were recently asked to help them redesign their logo and imagery. Studio Red began working on brainstorming new logo possibilities but could not find the right mark.

Initial logo sketches.

After recharging ourselves through the great trips we mentioned above we came back fresh with a new direction of creating more of an icon based on their current logo (especially since they created a mobile app of their tours), and we are all thrilled with the results! Turns out travel is not just fun, but can really help shift thinking and drive powerful personal and professional results!

We love working with Alston & Studio Red for 3 reasons:
1) Efficiency: They have helped us increase our efficiency as a company. They do design work faster and much better than our in-house team can.
2) Consistency: They have helped us develop a strong and consistent brand across all our designs.
3) Quality: They deliver extremely high-quality work.
On top of this, Alston and her team are a joy to work with. They bring a lot of positivity and energy to our creative process.

— JD Conroy, American Classic Tours

Feel free to check out the entire catalog as a flippable pdf!